VolRC RAS scientific journal (online edition)
RuEn

Journal section "Socio-economic research"

What Foods Do We Buy and How Much Do We Trust Their Safety?

Romashkina G.F., Ushakova Y.V.

4 (21), 2019

Romashkina G.F., Ushakova Yu.V. What Foods Do We Buy and How Much Do We Trust Their Safety? Social area, 2019, no. 4 (21). URL: http://socialarea-journal.ru/article/28313?_lang=en DOI: 10.15838/sa.2019.4.21.1

DOI: 10.15838/sa.2019.4.21.1

Abstract   |   Authors   |   References
Many approaches, such as formal modelling, economic concepts, view the consumer as a result of global food policy rather than as its central component. Nevertheless, the goal of food security problem solving was precisely to change consumer behavior. These settings are recorded in the documents defining global policies in the environment of food security (UN, FAO), confirming the relevance of the problem. We demonstrate the peculiarities of the Russian food security concept, concluding that, despite the declarations and many signed agreements, the doctrine is still based on ensuring the country’s security in the face of possible external threats: sanctions and trade wars, various conflicts, crises in the economy and agriculture. The aim of this article is a sociological analysis of consumer behavior in the context of food security. The novelty and significance of the work is determined by the fact that it draws special attention to the need of shifting the focus from external threats and hunger in the domestic concept of food security to the threats to public health associated with purchasing low-quality foods, social imbalances in the economic and physical availability of food, consumer preferences and behavior. The authors analyzed the contradictions between sales operators and product manufacturers (especially local ones), between sales operators and the ultimate consumers. The paper uses new empirical data: a mass survey (1610 people) and 51 in-depth interviews. The article examines the population’s trust in the quality and safety of food and the factors determining its characteristics. The analysis of the structural characteristics of the target audience of food stores disproves our expectations of rapid and significant changes in consumer preferences under the influence of new formats, technologies (Internet sales, fast delivery systems, etc.). The issue of interaction between retail, product manufacturers and local suppliers of goods remains problematic

Keywords

food security, trust, nutrition, Food security, food quality, realized consumption